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PageKit vs Ghost

PageKit is a content layer for developers. Ghost is a publishing platform for creators. See how they compare for different use cases.

Feature comparison

Side-by-side comparison.

FeaturePageKitGhost
Open source✓✓
Self-hosting✓✓
Developer experienceTypeScript SDK, REST API, MCPAPI-firstREST API, Handlebars themesTheme-based
AI agent support✓MCP integration✗
Target audienceDevelopers & teamsAPI-firstBloggers & creatorsPublisher-first
Free tier1 project, unlimited postsNo credit cardSelf-hosted (free)Infrastructure costs
Managed hosting✓✓Ghost(Pro)
PricingFrom $0/moFlat pricingFrom $9/mo (starter)Per-site pricing
Membership & subscriptions✗✓Built-in
Email newsletters✗✓Built-in
SEO✓✓Excellent
Webhooks✓✓
Scheduled publishing✓✓
Custom domains✓✓
Headless mode✓API-first design✗

Why choose PageKit?

  • ✓Headless-first — use any frontend, not just Handlebars themes
  • ✓Built-in AI agent support via MCP for automated content workflows
  • ✓Modern TypeScript SDK for type-safe content fetching
  • ✓Flexible — works with Next.js, React, Astro, and any framework
  • ✓Simpler pricing without per-site costs
  • ✓API-first design for maximum flexibility

When to choose Ghost

  • ○Built-in membership and subscription system
  • ○Integrated email newsletter delivery
  • ○Mature SEO features out of the box
  • ○Simple setup for non-technical users
  • ○Built-in analytics and audience insights
  • ○Established community of creators and publishers
The verdict

Choose PageKit for developer flexibility. Choose Ghost for all-in-one publishing.

PageKit is perfect for developers who want to build custom experiences with any frontend. Ghost is better for creators who want an all-in-one platform with memberships and newsletters.

Best for

PageKit is best for developers building custom web apps with content.

If you want a content layer that works with your existing stack and supports AI workflows, PageKit is the way to go.

Ready to switch to PageKit?

Start building with a content layer that developers love.